"Utilizing the Open Mobile Alliance Rich Media Environment (OMA-RME) application framework layer and a connected device such as a mobile handset or PC, MobiTV will provide an array of interactive applications to the field trial including voting, polling, mCommerce, interactive advertising, real-time audience measurement and key reporting capabilities that drive unique measurement. These enhancements will become indispensable in defining the next generation of mobile television applications and business models. MobiTV is working with world class partners including BitFlash and VisualOn, to create a ubiquitous reference standard and client platform ready for mass deployment across a wide variety of devices."

http://www.mobitv.com/about/press/releases/page=press/release_041408a